Innovations in the airline industry for the 21st century have focused on cutting costs and making the travel experience for the client for convenient and personalized. The drop in the economy this century in addition to the terrorist attack on September 11, 2001 have greatly impacted the airline industry. With people unable to spend as much on travel coupled with a drop in desirability of flying have pushed the industry to focus on how to attract customers again in this new setting. Airlines are facing increasing fuel costs, government regulatory and security issues, major changes in the competitive architecture of the industry, as well as shifts in consumer travel behavior.
The industry has moved from focusing on the "process" of traveling, such as reservations, ticketing, and payment management, to focusing on "the people." Airlines are now catering to the passenger due to huge shifts in moods of society and the world around.
The first attempt at creating an easier and more convenient traveling experience began with JetBlue in 2001. But even newer developments have taken form with Design Q. This is a new design and idea created by a British design company. This company has been working on plans for airplane seating layout, in 2009, in which the seats are staggered and facing eachother running vertically down the planes interior. This design is a cost-cutting option for airlines that wish to fit more seats while creating a more efficient flying experience.
This design has been created for shorter, more frequently used flights in which the flight cost can be cut dramatically while still increasing the number of passengers.
Airlines are facing huge pressures and are attempting to combat many new issues raised in this century resulting in a shift in focues for airlines
Posted By: Kylie Graham
Sources:
Chaudhuri, Saabira. "The Future of Air Travel." Fast Company (2007). September 2007. Retrieved October 25, 2009 from http://www.fastcompany.com/articles/2007/09/buckman.html
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