Designer Champagne

The popularity and sales of more original and unique champagnes rose starting in the year 2000 stemming from consumers desiring individuality and distinctiveness. Sales for champagne from smaller, private vineyards increased in direct contrast to the usual popularity of bigger, more commercial champagne houses. Connoisseurs began looking for champagnes that were distinct and captured individual tastes obtained from specific vineyards and grapes. Also, the fact that these “designer” champagnes are limited adds to their appeal, putting them in higher demand.
This new development early in the century seems to mirror the new, emerging American taste for uniqueness and individuality echoed in other areas of consumerism.


Posted By: Kylie Graham

Sources:

Kapnick, Sharon. (2000 December 18). Grower Champagnes. Time, 156(25), Retrieved October 7, 2009 from http://ntserver1.wsulibs.wsu.edu:2055/scripts/wsuall.pl?url=http://ntserver1.wsulibs.wsu.edu:2077/login.aspx?direct=true&db=a9h&AN=3853258&site=ehost-live

Gracemagazine Magazine. (2007). Champagne and Other Bubbly. Retrieved October 7, 2009 from http://gracemagazine.wordpress.com/2007/12/