The Prius: Car of the 21st Century

The production of Toyota’s Prius went global in 2000 with the introduction of this seemingly-minute car into American markets. And America didn’t realize the impact it would have on society.

The Prius was created and designed specifically to be the icon car of the 21st Century and Green Movement. It was predestined to stand for specific ideals and social statements. This car is not simply a transport vehicle; it is now used to represent the individual that drives it. This exemplifies an undercurrent of the 21st century culture; how items can represent different ideas and beliefs the consumer stands for or feels strongly about.

The Prius represents much through its physical structure. Such as the future, through its sleek and innovative body while also representing the great leaps mankind has made to help preserve the environment. This alternative method of power has made a great statement to society; illustrating how even a means of transportation can help to reduce stress on the earth and precious resources.

The Prius has been a huge success and has begun a new off-shoot industry composed of fuel-efficient and alternatively powered vehicles.

Posted By: Kylie Graham


Sources:

Kaho, Todd, (2007). Decade of the Toyota Prius Hybrid. GreenCar, Retrieved from http://www.greencar.com/articles/decade-toyota-prius-hybrid.php

Image retrieved October 8, 2009 from http://www.greencar.com/articles/decade-toyota-prius-hybrid.php